About Naumad

Welcome to NAUMAD, where cozy vibes and the latest styles blend seamlessly to create your fashion oasis in Diest. More than a clothing store, we’re a treasure trove for discovering pieces that truly reflect who you are. 

Our collection has something for everyone, from fashion-forward adults to trendy tiny tots, ensuring a perfect fit for all. Our inviting atmosphere is designed to transform your shopping experience into a little moment of happiness filled with warmth, honest advice and bright smiles.

Enjoy our handpicked selection of Belgian & Scandinavian brands and find pieces that not only look good but also make you feel great.


Enjoy free shipping above €100.


Experience European delivery right to your doorstep.

100% Original Brands

Shop with total confidence: only genuine, authentic brands.

Secure Payment

Rest assured, your payment is always safe and secure.

About Aurélie

Meet our founder - Aurélie, an ambitious young woman who was born into a family of fashion fanatics. She grew up surrounded by clothes and trends, thanks to her parents’ store, SUCH. After years of learning the ins and outs of the business, she decided to follow her own path when her parents decided to closed the store after 16 years.Driven by her love for fashion and a desire to help people feel good in their own skin, she opened NAUMAD – a cozy boutique where a personal touch and honest advice are always on offer.

The name ‘NAUMAD’ is not just a random combination of letters. It’s a reflection of Aurélie’s passion for travel and her nomadic lifestyle. Whenever she gets the chance, she loves to explore different parts of the world with just her backpack. Through a clever combination of her name and her passions, the concept for her store was born.